| Tips for Planning Your
Best Summer Outing Ever
Recently celebrating its nine-year anniversary, Windy City Fieldhouse (WCF) remains committed to Delivering Exceptional
and Memorable Client Experiences focused on meeting your events unique goals and objectives in a fun and innovative setting.
To accomplish this goal, WCF must proactively assist its clients in planning for their upcoming summer outing - typically the
largest event of the year and the one requiring the most planning. WCF once again provides its annual guide to planning
a unique and memorable summer outing. With some new editions and twists, read on to help plan your best summer outing
As the winter weather takes hold of the Chicagoland area, WCF is already busy working with clients planning and selecting 2007
summer outings. Yet again, WCF is on a record pace for events in 2007, growing each year since it began planning summer
outings for its clients. Over the past nine years, WCF has planned and executed over 900 corporate summer picnics and
outings for clients including JP Morgan, Seyfarth & Shaw, IBM, Allstate, USG, James McHugh Construction Company, Fortune
Brands, Children's Memorial Hospital, and more. Last year alone, WCF planned and executed over 200 summer picnics and
Through its experiences with summer outings and client feedback, WCF has identified key components of the
decision-making process clients should consider to ensure that their summer outing matches the mission and objectives of the
event while maximizing value, participation and fun. Most importantly, don't wait! Clients are already booking
their summer outings to guarantee the location and date of their choice.
Mission & Objectives
The first step in the decision-making process is defining the summer outing's key mission and objectives. Without
determining these elements, it is virtually impossible to plan and select an event that maximizes participation, fun and
value for employees and guests of all ages. WCF takes each client through a series of questions designed to help
identify some key goals for the event. Some of the questions to consider in this step include:
Once objectives are determined, the planning and selection process for the ideal summer outing begins.
- Is a focus of the event to build camaraderie and goodwill amongst employees and/or employees and their families?
- Is the event focused on enhancing relationships amongst employees?
- Is the event strictly to reward employees?
- Is the priority on younger employees (generally without families) or those employees with families or both?
- If the priority is on both, how will the needs of the different groups be addressed?
- What is the budget for the event?
Weekday vs. Weekend Events
The next step in the decision-making process is determining if the event is to occur on a weekday or weekend. With
benefits to either option, the mission and objectives determined by the client drive this decision. For instance, a
company looking to provide a highly engaging and entertaining event for employees and their families would prefer to host a
weekend event to ensure family members are able to attend. However, clients who want to guarantee a high employee
attendance rate and want to focus on building relationships amongst employees are likely to choose a weekday event.
In addition, weekday events are typically less expensive since family members do not attend.
Day vs. Evening Events
After selecting the day of the week, clients must choose the best time of day to hold the event. Traditionally,
summer picnics are held in the afternoon taking advantage of the warm weather, time off work during the week and the
optimum time for family members of all ages to attend, just to name a few. However, a recent trend towards evening
picnics held from 5:00-9:00 PM has proved popular with many WCF clients. Evening picnics are a good choice for many
companies for a variety of reasons.
Whether selecting a traditional afternoon picnic or opting for the newer evening picnic trend, clients must make sure to
match the advantages of each to fit their needs.
- Family - Those who have actively involved children like evening picnics because they don't have to
miss that week's camp, class, game or practice.
- 20 to 30 year olds - Evening picnics are a great opportunity to share some food and drinks with
co-workers followed by an evening out at a variety of downtown bars or clubs - all without giving up a precious
- Employees - By holding the event after work hours for weekday events, employees don't lose an afternoon of
productivity in the office.
- Cooler Weather - With summer evenings staying light until 9:00 PM, evening picnics provide a great opportunity to
take advantage of Chicago's cooler evening weather.
- Available Dates & Location - Best of all, evening picnics offer more flexibility for dates and locations.
With almost all weekend day events booked, evening picnics allow companies to secure their first choice of date and
- Budget - Lastly, if budget is a concern, evening picnics also tend to be less expensive in many cases.
Exclusive Interactive Event vs. General Admission Event
With the day of the week and time selected, the next step is choosing the type of event: an exclusive interactive event
vs. a general admission event. Exclusive interactive events are private events strictly for the company, such as
private summer picnics, company softball tournaments and interactive receptions. These events provide a great
environment for internal networking and enhance relationships between the company, the employees and their families.
On the contrary, general admission events take place in public environments such as amusement parks and zoos.
These events focus less on the relationships between the company, the employees and their families and more on providing
free admission to a destination. In addition, it is extremely challenging to meet the desires of diverse employee
groups at general admission events, as these destinations are generally not targeted to all demographic audiences or age
More and more companies are selecting exclusive interactive events as the best return on investment. Both event
types are intended to reward employees, however exclusive interactive events are much more likely to also motivate
employees while enhancing employee morale and camaraderie. In addition, exclusive interactive events tend to
develop goodwill with the employees' families since the entire group is together (or in the same area) throughout the
event as opposed to being spread throughout an enormous public area. If desired, clients add a meeting or
team building event prior to the outing to increase value and enhance interaction amongst employees.
Location! Location! Location!
Once the type of event is determined, it is time to start looking at potential locations. A convenient location
is a key consideration when trying to maximize value and attendance at a summer picnic. With many private venues
located throughout the city and surrounding suburbs, it is important to consult with a planner, preferably with years of
summer outing experience, to find the best venue matching the clients' needs. If the event occurs during the week,
search for a nearby location with easy access to the company's offices. If possible, hold the event on the grounds
at the company's offices. For events held on the weekend or in the evening, it is important to pick a central
location for the majority of employees.
Solution: WCF Interactive Corporate Picnic
WCF offers excellent private CITY AND SUBURBAN corporate picnic locations and packages that are truly a unique experience
for guests. A key element of WCF picnic packages is separately targeting each demographic group to meet its specific
needs. For instance, the type of entertainment a 26 year-old enjoys is vastly different then a 50 year-old father of
three. WCF's interactive picnics cater to all demographic groups.
"Thanks for a great picnic! The company consensus is that it was "awesome"!! There was something for everyone...
All in all it was a first class company summer picnic. The company "heads" enjoyed themselves as there were no
decisions to make during the event except for which food to eat and how many times they wanted to do the velcro wall.
We let you guys do the work and it allowed all employees to truly relax and have fun. You came through on all your
promises. Without a doubt, this company picnic was the perfect way to spend a summer day downtown with co-workers
-The principals of Infinium Capital Management
At a WCF exclusive interactive picnic, a variety of entertainment options are available including rock-climbing walls,
live bands or disk jockeys/entertainers, inflatable attractions, face painters and caricature artists. A children's
program is also available including everything from creative water games and relays to "arts & crafts". In
addition, WCF provides its clients with a helpful guide for planning the optimal summer outing.
Included in the guide are specific steps to generate enthusiasm for the outing prior to the event including sample e-mails,
numerous announcements, planning schedules and pre-event checklists. Another new client benefit is the
use of the custom client picnic website. "We develop customized web sites for clients as another way to deliver value
to the picnic," says Murrel Karsh, WCF president. "The web site includes the client logo, itinerary, menu, maps and
even an area for post-event digital photos taken during the picnic. Plus returning clients have their photos posted
from last year's event."
Click here to view a sample website.
WCF's numerous picnic options enable each client to effectively execute a customized summer outing that meets the mission
and objectives of the event while delivering an extreme amount of value to the company. WCF takes care of as many
or as few event details as desired by the client/planner including catering, tent arrangements, parking permits, security
and bus transportation. In addition, with access to Chicago's premier picnic grounds just minutes from
downtown and throughout the suburbs, WCF offers access to the best locations in the Chicagoland area.
If desired, WCF transforms your company location or headquarters into private picnic grounds. A variety of exclusive
WCF private sites are available throughout Chicago and the suburbs including the University of Illinois at Chicago (UIC),
The Chicago Historical Society (CHS), Navy Pier, Lincoln Park, and Millennium Park along with many suburban day camps and
park districts. Plan ahead this summer and let WCF help you identify and meet your goals and objectives for your
next summer outing.
For more information on WCF event packages, Visit Us ONLINE, Request a Proposal or contact Murrel
at (773) 486-7403.
Team Challenge & BBQ
Looking to add a team building program or meeting to the beginning of your event? Ask about WCF's exclusive Team
Challenge & BBQ package - the perfect combination of competition, food and fun. For more information,
Visit Us ONLINE or contact Murrel
at (773) 486-7403.